This year was my first foray into the world of experiencing (and photographing) Australia's largest and most important industry-only fashion event, Mercedes Benz Fashion Week Australia (MBFWA 2017), hosted annually in Sydney.
It's an event where the biggest and most ambitious designers (with the help of their PR teams) showcase their next season collections in $60-100K shows, fashion editors pen make-or-break reviews, and socialites, models and fashion bloggers have access to an enormous media army helping them push out so much content it's difficult to find a time where you don’t see video rolling or hear a camera clicking at 12 frames per second.
For those that don’t know me, I’m a fashion photographer that had a truly fashion-less upbringing in Far North Queensland where the accents are thick, and shoes are optional. To put another twist on the story, not long ago, I also used to be a computer programmer - a far cry from the mysterious world of fashion, models and socialites.
As a full-time shooter I do have visions of grandeur to go all the way in shooting commercial fashion and beauty, for top-tier clients.
I constantly surround myself with mentors that push me to not only work on my craft but also understand the industry that I purport to operate in; earning the right to wear the badge of “fashion photographer”.
This year, armed with my ability to shoot, a loose idea of what to expect, and some might say, hit-and-miss-boyish-charm, I applied for my media access to shoot, and set about navigating the wonderful world that is Fashion Week Australia.
This is my top 30 from the week - I hope you enjoy!